An estimated 165 million shoppers began the holiday shopping season between Thanksgiving Day and Cyber Monday, the National Retail Federation reported.
The average shopper spent $313.29 over the five-day period.
NRF’s survey highlighted an overriding trend to multichannel shopping. It found a 40 percent increase in the number of shoppers, some 89 million, who made purchases both in stores and online.
The biggest spenders were millennials and Gen Xers (ages 35 to 44) who spent an average of $413.05.