Washington Retail Association has issued a request for proposals for design firms to bid on a comprehensive rebranding of the organization.
The aim is creation and selection of a refreshed and consistent brand for all communications coming from the association including a new logo, comprehensive design package and refresh to our association’s website. The new brand will help build on the association’s core values and capture the essence of a forward-thinking identity and mission. The association’s brand was last updated over 10 years ago.
Interested firms are asked to submit digital responses to the request by 5 p.m. PST on April 20, 2018. Please return all responses to Jocelyn McCabe, Jocelyn@mccabepr.com. Please find the request for proposals here.
The association has conducted personal interviews with key WRA stakeholders and will soon circulate a member survey to provide the selected firm with important feedback regarding how the association’s resources and image need to evolve. Interviews with the most qualified bidders will be conducted the week of April 30-May 4 to determine which firm will be awarded the contract.
WRA expects the project to be completed by the end of this year.
Established in 1987, the Olympia-based WRA represents a broad array of more than 3,500 storefronts across the state and is Washington State’s exclusive advocacy organization for the retail industry on legislative and regulatory issues on the federal, state and local level. It also operates the grassroots Retail Industry Coalition in Seattle.