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Lacey businesswoman accepts national retail honor

Press release

August 2, 2017

Madelin White, WRA member and owner of Merle Norman Cosmetics, Wigs and Day Spa

Madelin White, WRA member and owner of Merle Norman Cosmetics, Wigs and Day Spa

Lacey businesswoman accepts national retail honor

OLYMPIA – The National Retail Association has honored Lacey businesswoman Madelin White as one of America’s Retail Champions for 2017. The annual award recognizes Main Street business owners who are community leaders and strong retail industry advocates at all levels of government.

Last month, White attended a dinner in Washington, D.C. honoring her as the Washington State representative along with her fellow retail champions from states across the nation. While in Washington, she met with members of the Washington State Congressional delegation to lobby on behalf of the needs of small business owners such as herself around the state.

White has owned Merle Norman Cosmetics, Wigs & Day Spa for more than 40 years. Last year, the American Cancer Society honored White for her 25 years of volunteer service in building the self-esteem of cancer patients through her Look Good, Feel Better course. She has traveled throughout Washington, Alaska, Oregon and Montana teaching the course. She also has served on the Washington Retail Association’s Board of Directors for 21 years in a variety of roles on the executive committee including four terms as chairwoman. She has regularly testified before state House and Senate committees on a host of issues important to retailers.

Among White’s honors was being named a 2011 Woman of Influence by the South Sound Business Examiner and as owner of the 2013 Business of the Year by the Lacey Chamber of Commerce, where she was the President in 2014-15.

In accepting her nomination to compete for the Retail Champions honor, White told Washington Retail Association members: “I am passionate about making a difference in people’s lives and their businesses.”

Click here to read more about White’s recent national honor.


Madelin White, owner, Merle Norman Cosmetics, Wigs & Day Spa

Lacey, Washington



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